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Inside MJP | Social Media Day 2016

posted by Anthony on June 30, 2016


June 30th is Social Media Day; a day to celebrate social media. The day was created by Mashable – a digital media website – seven years ago and today it is a global celebration.

As some of you may know, I am the social media guy at Matthew James Publishing. I spend a lot of my day planning out marketing campaigns for our books, creating content with our authors and illustrators and overseeing all of the social media pages that we run. This is just one facet of my job as Sales & Marketing Manager, and it’s certainly the most fun part.

As today is Social Media Day. I thought it might be a good idea to re-introduce myself and give you an idea of how Matthew James works with social media from a business standpoint.

“Post well and post often”

Social Media in The Workplace

As you will likely know, social media is everywhere. Even if you’re not familiar with it yourself, you know about it. Facebook, Twitter and Instagram are the big three and it feels like everyone is using it. It’s the thing that people do whilst they’re waiting to do other things. It makes us stare at our phones, so of course putting advertising here is natural.

From a marketing point of view, social media has allowed a small company like MJP to get our books in front of more sets of eyes than ever before. This is why it’s become such a powerful tool in the workplace.

Social media also allows customers a look inside a company too. It allows people to peek behind ‘the curtain’ and see what we’re up to on a daily basis. Whether this is what we’re working on, what we’re eating for lunch or an introduction to a new member of the team. People are interested in people and allowing us to show off our personalities to our customers is something that will keep them interested and keep them coming back. As long as it’s done right, of course.

Sharing Is Caring

Social media also allows customers a look inside a company too. It allows people to peek behind ‘the curtain’ and see what we’re up to on a daily basis. Whether this is what we’re working on, what we’re eating for lunch or an introduction to a new member of the team. People are interested in people and allowing us to show off our personalities to our customers is something that will keep them interested and keep them coming back. As long as it’s done right, of course.

My last point might sound quite cynical, but I’ve found it also tends to boost morale. It allows us to share our trials and tribulations with the world, both personally and as a company. For example, we love getting a new book into the office. We get really excited about it. Sharing that excitement with everyone else just exaggerates that.

Similarly, if something not so good happens – like the time two pigeons flew into our warehouse and we couldn’t get them out – it allows us to share that frustration with the people who follow us and makes us feel better.

“It’s fun, but a lot of work has gone into it.”

Planning Our Campaigns

I’m currently working on the campaign for Monsters in My Maths Book; the new children’s picture books from Russ Brown and Jamie Cosley. This isn’t just dedicated to social media work, but we’ve put a lot of effort into this campaign. The idea is to get as many people looking at and talking about the book. We’re currently running a ‘Rogues Gallery’ of Monsters from the book on the Brown & Cosley Facebook page to reveal all of the monsters. It’s fun, but a lot of work has gone into it.

The planning of the campaign began about two months before the campaign launched and has been built upon up until this point. We’re still adding to the plans too! It’s important for me to get a big project like this, something that is going to take multiple weeks / months, outlined well in advance as it allows me to discuss ideas with my colleagues here at MJP and also get together any resources I need from the author and illustrator.

Of course, I can’t just be working on one thing at once. We still have plenty of content going on the various Matthew James accounts (the links are at the bottom of this post) and we’ve got some exciting news to share about More Than a Me soon, so I’m getting things ready for that too.

Tips?

The number one tip I can give is to post well and post often. Posting often will keep you and your brand / product (or even yourself) in the mind of the public. Posting good quality, varied content is good too, because it keeps coming back. It’s hard to do, but it’s worthwhile.

If you want to connect with Matthew James Publishing on social media you can do that using the links below. Not only will you get to see anything and everything that we post on a daily basis, but you’ll also make me very happy.

You can find us on:
Facebook | Twitter | Instagram

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